When you implement an out-of-the-box distributed marketing solution, occasionally you find that, rather than resolving your marketing challenges, your “solution” brings with it a host of its own issues.
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A good distributed asset management tool can help bolster national campaigns by helping your local producers to connect with consumers on a more personal level. Learn more!
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Discover several ways a good distributed asset marketing tool can provide soft ROI for your business.
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Marketing asset management tools can help you overcome some of the most common marketing challenges. Learn how today!
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There are two primary types of MAM systems: Software as a Service and on-premise. Learn more about the two types, and discover the benefits of each.
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Before you can select the right marketing asset management system for your company, follow these four steps to assessing your company’s needs and analyzing each tool’s capabilities.
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Marketing asset management systems are creating new opportunities for efficiency and productivity. Here are four signs your company needs one.
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Managing your marketing asset management software the right way can mean the difference between running effective campaigns and spinning your wheels.
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Thinking about switching to a marketing asset management tool? Here are the top four benefits of MAM system.
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With the right marketing asset management solution, you can amplify your efforts and increase marketing efficiency. Learn more today.
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Discover what marketing asset management is – and what a good MAM system can do for your business. Learn more today!
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As you develop a distributed marketing strategy for your business, keep these four best practices in mind. Learn more today!
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Done right, distributed marketing can save your organization money and maximize your team’s efficiency. However, with so many people to manage and so many assets to produce, mistakes can happen. Here are five of the most common mistakes – and suggestions for avoiding them with a distributed marketing tool that offers solutions to all of your marketing challenges.
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No matter what distributed marketing solution you choose for your company, make sure it has these seven non-negotiable features.
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Every marketer loves ROI. And while it may be tempting to cut marketing expenditures to maximize ROI, a smart investment is often the most effective long-term strategy. For example, a distributed marketing tool can offer your organization a variety of quantifiable benefits, from increasing efficiency to decreasing time to market. Here are five of the biggest perks you can expect.
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Transitioning to a new distributed marketing tool presents many challenges. Here are three of the most common challenges – and how you can overcome them.
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While distributed marketing provides a long list of benefits, it’s not without its challenges. From maintaining brand standards across all your marketing pieces to finding specific assets in a sea of folders and servers, roadblocks in your marketing plan can cost you time and money. Here are three key problems you may be facing – and three solutions you’ll find with the right distributed marketing software.
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A good distributed marketing plan helps companies with franchises, chain stores or dealer networks strike the perfect balance between local marketing and brand compliance. Learn more today!
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It takes five or more points of contact to make a sale – yet almost half of sales people don’t follow-up with prospects. Need help figuring out a better way to follow-up with current and potential customers. Learn the pitfalls of missed opportunities and discover the best tools for following-up in this post.
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Social media is an increasingly important aspect of marketing. If you know you need to incorporate social media into your marketing strategy but aren’t sure where to begin, start here. Discover the benefits and downsides of each social media channel to find the right mix for your business.
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A good marketing plan focuses not only winning new customers, but keeping those customers already loyal to your business. Learn more about how to develop a winning marketing plan in this post.
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Wondering which marketing mix is right for your business? Understanding the strengths of each marketing channel – as well as which channels your target audience is using – will help you determine the right marketing strategy for your company.
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Internet users spend more time on social media than participating in any other activity – up to 2 hours a day on average. If social media isn’t part of your overall marketing strategy, here’s why you might want to consider adding it to the mix.
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In the old days, using a different creative approach for each marketing piece was commonplace. But today’s marketers are much more focused on developing cohesive campaigns that span across a variety of channels. With the right marketing asset management solution, you can maintain a similar look and tone across all your pieces, in all markets, in just a few simple clicks.
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The average number of emails sent daily is up 12% the last few years – meanwhile click-through rates are tanking. Here’s how to battle email fatigue and make your email marketing campaign rise above the rest.
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Great advertising is both global and local. In order to stay relevant to their customers, many businesses need a marketing approach that combines both. Here’s how go “glocal” with your strategy.
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As the percentage of mobile users continues to grow, it is becoming increasingly important that all aspects of a digital marketing campaign are mobile-friendly. If email is part of your overall marketing strategy, be sure your emails are mobile-friendly with these four tips.
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Utilizing triggers within a CRM system can be a highly effective way to manage your customer relationships if done right. Here are three do’s and don’ts of CRMs and trigger marketing to get you on the right path.
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Email marketing is one of the most cost-effective forms of marketing with one of the best returns on investment – but only if done right. Discover six common email marketing mistakes – and how you can avoid them – for a better eMarketing campaign.
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Direct marketing and eMarketing both bring a lot of advantages to the table. Learn more about each, and discover how both can benefit your business.
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Email marketing is an easy way to reach millions of customers at once – but you don’t have long to capture their attention. Here’s how to make the most of email subject lines to encourage click-through.
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You’ve probably heard about Software as a Service (SaaS) tools, but how well do you understand them? In the marketing world, SaaS products are changing what’s possible, making it easier than ever for marketers to manage users and maintain brand standards while maximizing efficiency. Here’s a look at how a marketing asset management system could change the way you do business.
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Direct mail consistently provides a strong ROI, but only if done right. Here are 5 common mistakes direct marketers make, and how you can avoid them.
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Collecting and analyzing data on your customers can help drive sales – but only if you’re collecting the right data. Here’s how to make data work for you.
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What is a trigger? And how can you use triggers to increase your revenues and your brand awareness? Let’s take a look at this valuable tool – and why you should be using it to help your business succeed.
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As a marketer, you probably have too much to do and not enough time to do it all. But what if there was a better way? What if you could eliminate the stacks of paper on your desk and find the exact files you’re looking for in a matter of seconds? And better yet, what if you could give that same power to your local users. With a marketing asset management system, you can. Here’s how.
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Print marketing is growing at an average rate of 6.8% annually. Not sure if print marketing is right for your company? Here are three reasons why you should consider incorporating it into your current campaign mix.
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Your brand is your identity and should transmit an instant perception of your company. Here are some suggestions for developing a strategy to build your brand.
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Each year, U.S. businesses lose an estimated $83 billion in sales due to poor customer service. Click “Read More” to find out how a simple tool can help you build relationships with your customers and deliver quality service that is worth sharing with the world.
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What small businesses lack in profits and resources, they often make up for in customer familiarity and personalized service. With a digital asset management tool, you can mimic this aspect of small business success by tracking key data, such as website visits and conversion rates. Analyzing these metrics allows you to study customer trends and maximize your marketing dollars. Here’s how.
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Got a problem with time management? Here are five tips to help you better manage your time and make the most of your work day.
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How can you develop a successful eMarketing campaign that will stand out among the 100 billion emails sent and received every day? Read these three simple steps to learn how.
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You may dedicate a lot of time developing the perfect copy and design for your marketing assets, but what about your database list? Some industry estimates suggest that your list and offer will affect about 80% of your response rate for a given campaign. With a digital asset management solution, managing your list is simple. Here’s how to leverage your list into an outstanding ROI.
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Think direct mail can’t compete with today’s digital advertising? Think again. Here are four reasons why direct mail is more relevant than ever – and why it should be an important piece of your marketing campaign.
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Do you want to increase your sales and stay competitive within your market? Follow these 4 steps to learn how branding can help.
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Conduit Online is the all-in-one solution for your marketing needs, and now the Conduit Online Blog can be your all-in-one resource for industry news and tips concerning the marketing world.
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