4 TIPS TO MAKING MOBILE-FRIENDLY EMAIL BLASTS

People are increasingly tied to their mobile phones. According to Campaign Monitor, email opens on mobile platforms grew 30% from 2010 to 2015. If email marketing is part of your overall strategy, it’s smart to make sure your marketing messages are crafted to effectively communicate through this growing channel of communication.

1. Keep It Short and Simple 
   The biggest thing to keep in mind when considering how your marketing piece will be presented on a mobile device is that there is considerably less visual real estate to be used when compared to more traditional outlets such as print or desktop computers. Space is limited, so your message must be concise. The information you convey should be short and easily scan-able to the eye, using headers and text that are to-the-point.
2. Use an Email Preheader
   Most people are on-the-go or multi-tasking when they check email on their mobile device. Often times a snappy subject line is not enough to gain their attention. According to entrepreneur.com, a preheader should be included. A preheader is the text that’s usually visible under the subject line before you open an email. The preheader should be text that entices the customer to continue reading, so try to avoid bland text that simply says something like “Click to continue reading…” The preheader should indicate the purpose of the email.
3. Don’t Forget Formatting
   Since mobile displays are small and vary from device to device, special attention needs to be paid to proper formatting for your marketing emails. According to copyblogger.com, if you don’t have a mobile-responsive email template, keeping your email width at 600 pixels or less will make sure users don’t have problems viewing emails.
4. Include a Call-to-Action
   Finally, as with all marketing pieces, your mobile-friendly email messages should all contain a call-to-action. Most users are not going to search for the call-to-action button, so be sure to make the CTA button highly visible and easy to spot. Most mobile users also use their fingers to navigate their smart phones, so be sure the link is large enough to easily click. Test your email blasts on multiple platforms to ensure the message and call-to-action is presented cleanly.

If you want to ensure your email marketing is mobile friendly, contact our full-service agency today to learn more about Conduit, our marketing software tool, and to receive a free demonstration.