WHAT IS MARKETING ASSET MANAGEMENT?

Marketing asset management (MAM) solutions have revolutionized marketing for professionals around the world. But how exactly do these tools function – and what does that mean for your business? It starts with control.

Marketing asset management makes it easy for you to manage users, oversee all of your assets, and create a wide range of sales and advertising materials – all in one place. No matter how many marketing pieces you send out each year, MAM tools allow you to maintain corporate standards while giving local distributors the ability to customize messaging to fit local needs and wants. You decide what your users can and cannot edit, as well as what assets users can download.

Reporting features allow you to view how marketing collateral is being used and how well each piece is performing.

Plus, you’ll never have to worry about missing files or disorganized folders. With an MAM tool, you can take advantage of cloud storage to ensure that users can find any file, any time.

THE RIGHT MARKETING ASSET MANAGEMENT TOOL FOR YOU

Conduit is one of today’s leading marketing asset management tools, offering a variety of options for simplifying your marketing process. Here are just a few of the functions you can manage:

Email and Direct Mail

With Conduit’s email capabilities, you can easily test and fine-tune offers by tracking open, bounce, click-through and unsubscribe rates on your mailings. Build quick campaigns around time-sensitive offers, and refine your contact lists to target customers or prospects.

For direct mail campaigns, you can create templates in seconds, then allow your local sales reps to customize materials to fit their local markets. Choose from on-demand or automated send options to reach a broad audience. And avoid warehousing expired collateral by having pre-approved pieces that allow local producers to customize campaigns to fit the recipients and the market, all in one location.

Promotional Marketing

Empower your sales team by providing approved promotional pieces that can be customized to fit a target audience. From flyers and brochures to drink ware and other giveaway items, Conduit makes it easy to maintain brand compliance across all promotional materials. Plus, you’ll save on warehouse costs by allowing users to generate promotional items on demand.

List Management

Upload a contact list or make a custom mail list using our simple list filters. CRM integration allows you to manage all of your lists from one place, and Conduit’s list management services make it easy to keep your lists organized and up-to-date. Conduit will automatically filter through old email addresses, duplicates and undeliverable mailing addresses, saving you time and money and ensuring that you’re mailing to the right prospects at the right time.

Fulfillment

For direct mail campaigns, use our pre-approved print vendor, download files to your desktop to complete smaller projects in-house, or use a third-party vendor to maintain a current relationship. For email fulfillment, send out HTML emails or attach the content as a PDF to send directly to your mail list. Conduit can tailor the fulfillment method of each job to match the size and needs of any marketing campaign – it’s flexibility at its finest!

Reporting

From a broad overview to in-depth analysis, you can monitor all of your organization’s activity, such as template usage and location performance. Enroll in Conduit’s automatic report emails that track location enrollment and participation, promotional product usage, template usage, lead generation and more. And with user-friendly filters, you can access the exact information you need in just a few clicks.

GET STARTED TODAY!

Marketing asset management tools offer numerous benefits, but the most important one may be the peace of mind they provide for marketers. With Conduit, you can be sure that your local users can easily access and customize marketing assets while you track what works and what doesn’t. You’ll save hours each week and your local producers will market more effectively. Sound like something that could benefit your business? Contact us today for a free demo.