3 REASONS TO USE PRINT MARKETING

Despite the rumors, print marketing is not dead! In fact, print marketing is not only alive – it’s thriving.

Back in 2013, researchers suggested that print marketing would gain popularity in 2014 and continue its growth in the future. Today, the print marketing industry grows at an average of 6.8% annually worldwide. On average, 45 trillion pages are printed each year. That’s a lot of ink.

Why use print marketing?

Using a broad mix of marketing methods allows you to reach different age groups and demographics. For example: print materials typically target older generations, while digital marketing targets the younger crowd. But these strategies frequently intersect. For example, 44% of consumers visit a brand’s website or social media outlet after seeing a form of printed marketing.

Print marketing is more important now than it has ever been. Here are three reasons why you should incorporate print marketing in your campaign mix.

  1. Consumers trust printed materials
    With print marketing (including direct mail), you’ll gain access into potential customers’ homes as they do the things they enjoy, such as reading a newspaper or flipping through a magazine. Print marketing can be printed and delivered in large or small quantities and has proven to be a respected form of advertising. In fact, 56% of customers find print marketing to be the most trustworthy out of all marketing types.
  2. Tangibility matters
    The most important aspect of print marketing is the tangibility of it. Tangibility builds credibility with your readers. The feel of the paper, the smell of the ink, the sounds you hear when you rub your fingers across the ad – all of this comes together to make the reader feel as if what they are reading and feeling really does exist. It’s a trigger that only print marketing can give consumers.
  3. Distractions are minimized
    Recent neurological research has shown that readers are able to read longer with printed forms because of the distractions digital forms present. These distractions can be a banner ad, the glare of your face, or even the sound of your fingers tapping on the screen. Fewer distractions allow readers to read longer and think deeper.

The revival of printed marketing could be due to the usage of both print and digital forms – or simply due to current market trends. Whatever the reason, you should utilize some form of printed marketing. Consumers trust it, they read it and they believe it.

If you want to increase your ROI using print marketing, contact our full-service agency to learn more about Conduit, our marketing software tool, and to receive a free demonstration.

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