4 STEPS TO CHOOSING A MARKETING ASSET MANAGEMENT SYSTEM
With a marketing asset management (MAM) tool, your company can develop a robust library of marketing assets available to your local producers in just a few clicks. There is no shortage of available MAM tools, however, and before you settle on one, you’ll need to take many factors into consideration.
By analyzing your company’s needs and assessing the usefulness of your potential MAM tool, you can set yourself up for widespread organizational efficiency gains. Here are four steps to follow when choosing a MAM tool and implementing it within your organization.
1. ASSESS THE CURRENT STATE OF YOUR COMPANY AND YOUR MAM SOFTWARE NEEDS.
What are your biggest marketing challenges? Are you managing a large group of users across the country or just a small group in your local area? Are you running a few larger campaigns a year or a consistent stream of smaller ones? Do you have printing capabilities or would you prefer to outsource it? How are you currently tracking performance – and is there room for improvement?
Once you’ve analyzed your needs, you can choose a MAM tool that works for you. Conduit offers the ideal solution for companies of all sizes, with a simple-to-use interface designed to maximize efficiency. You’ll maintain full control of your entire marketing process while giving power to your users to customize pieces for their local markets. Once you know your goals, Conduit can help you achieve them.
2. DETERMINE WHETHER THE MAM SOFTWARE ACTS AS A CENTRALIZED LOCATION FOR MARKETING ASSETS.
One of the biggest problems marketers face is keeping track of the vast amount of files, logos, images and other documents needed to create new materials. As you’re searching for the right MAM tool, it’s crucial to find a solution that allows you to keep all of your files in one place that can be easily accessed by your sales team.
With Conduit, your local producers can log in and find exactly what they’re looking for in a matter of seconds. Once you’ve approved and uploaded files, users can access a full library of files. No more searching through emails or scouring servers to locate the right documents. Just rely on Conduit’s cloud storage capabilities to keep your files organized and easily accessible.
3. MAKE SURE THE MAM TOOL IS MULTI-DEVICE FRIENDLY.
Most local producers spend their time traveling or meeting with business contacts. They’re certainly not tied to a desk, working on a desktop computer all week. The best MAM tools allow users to access the software from any device, empowering them to edit marketing assets on the move.
Conduit is available on every device, including computers and tablets. There are no apps to download or software updates to install. From iOS to Android, Conduit is compatible with all operating systems. Users can simply log in using their assigned username and access all of Conduit’s great features. It’s an ideal way to provide enormous marketing power to your users, even when they’re on the go.
4. ANALYZE THE MAM TOOL’S REPORTING FEATURES.
As a marketer, reporting is one of the most important aspects of your job. After all, if you aren’t tracking every detail of your campaigns, you may be wasting time and money on materials that aren’t delivering strong returns. By choosing a MAM tool that offers strong reporting capabilities, you can identify which campaigns are winners and which ones need to be rethought.
As a Conduit user, you’ll have full access to a wide range of reporting features, all available directly from your user dashboard. Get a quick overview with easy-to-read charts or dive deeper with advanced reports. Download reports directly to your desktop or send them instantly to key users within your organization. As you deploy your campaigns, you’ll receive instant feedback on performance, allowing you to remain nimble and shift your efforts as necessary.
GET STARTED TODAY!
Marketing asset management tools are giving marketers more power than ever, and if you’re not currently using one, there’s no better time to start. Follow the above tips to ensure that you find the right tool and incorporate it into your organization flawlessly. And if Conduit sounds like the ideal fit, contact us today for a free demo.