3 WAYS A DAM TOOL CAN BOOST NATIONAL CAMPAIGNS
With a properly executed national campaign, you can take your business to new heights and reach more customers than ever before. However, buying an expensive TV spot or taking out a national print ad won’t do the trick on its own. A distributed asset management (DAM) tool can help you maximize your efforts and connect with your customers on a more personal level – all under the umbrella of the national campaign you’ve worked so hard to create.
These days, targeted messaging – particularly when combined with strong national campaigns – is what sells. Studies have shown that personalized emails deliver 6x higher transaction rates than generic emails, and 74% of marketers say targeted personalization increases customer engagement. Even the most clever, brilliant campaigns can fall on deaf ears if not supplemented with targeted messaging.
That’s where a DAM tool comes in. Here are three ways a DAM tool can help you get the most out of your national campaigns while involving your local producers from day one.
1. CUSTOMIZABLE VERSIONS FOR YOUR LOCAL PRODUCERS
By allowing your local producers to create custom materials that tie in to your national campaign, you can build real connections with customers while increasing brand awareness. For example, if you’re running a national TV spot, consider creating email and postcard templates to supplement the campaign. You can either create these templates at the national level using artwork, colors, fonts and messaging from the campaign, or upload these files into your DAM tool to allow local producers to build their own templates. It’s a great way to give your campaign more reach while maintaining the look and feel you’ve decided on.
And don’t forget: by utilizing your local producers as part of your marketing plan, you can also split costs with them, helping both of you maximize ROI.
2. MULTIPLE ASSET FORMATS
The most effective marketing campaigns use a multi-faceted approach to communicating with customers. With a DAM tool, you can give your local producers the power to execute their own integrated campaigns at a local level. From postcards to flyers, each marketing asset can follow your brand guidelines and provide consistent messaging for the duration of the campaign.
Of course, all of these options require proper execution. While your customers will receive a postcard in the mail, they might open an email on a smartphone or tablet. You’ll need to understand your audience and how they’ll receive the pieces you send them – and adjust images and copy accordingly.
3. PACKAGED MARKETING KITS
With the right DAM tool, you can package promotional bundles for local producers to order. Or, you can allow them to create their own bundles or POS kits that will help support and grow national campaigns.
Here’s an example: You have a local producer headed to a trade show. Why not equip him with a branded kit containing promotional items, giveaways, posters and other materials useful for setting up a table or booth? These materials make a statement and expand your campaign while remaining brand compliant. You’ll create another touch point with consumers and spread your national campaign efforts to a local level.
TAKE YOUR CAMPAIGNS TO THE NEXT LEVEL
Conduit is the DAM tool designed to help you get the most out of your marketing dollars and harness the expertise of your local producers. With a user-friendly interface and simple drag-and-drop tools, Conduit makes it easy to bring your national campaign to the local level, with multiple fulfillment options that work for your team. Contact us today for your free demo.