4 WAYS A DAM TOOL CAN DELIVER SOFT ROI
When calculating the ROI of your marketing initiatives, there are a variety of factors to consider. Certainly, conventional metrics like conversion rates and customer acquisition costs play a big role. But today’s marketers are going beyond these numbers and looking more closely at consumer actions and other so-called “soft ROI” indicators. Here’s a look at what this data means for your business.
WHAT IS SOFT ROI?
Soft ROI metrics offer clear measurements of actions taken by your customers and potential customers. Examples of soft ROI include increased brand affinity, positive social feedback and increased content consumption or sharing. As consumers increasingly rely on digital and mobile technology in their lives, the importance of soft ROI will continue to grow. Are you staying ahead of the curve? Here are four examples of how using a distributed asset management tool can increase soft ROI for your business.
1. INCREASED PRODUCTIVITY
With a distributed asset management (DAM) tool like Conduit, you don’t have to spend hours – or days – creating materials. Our simple drag-and-drop template creator allows you to quickly build customizable postcards, flyers, emails and more. Multiple fulfillment options allow you to choose the print option that works for you, maximizing efficiency. And Conduit automatically segments your mail list in no time with easy-to-use filters, helping you target your customers with more personalized messaging.
2. BRAND CONSISTENCY
Every company has a brand and an image to protect. These identifiers play a large role in dictating how consumers think and feel about your company. From your logo to the services you offer, your brand should be evident in everything you do. With a DAM tool, you’ll worry less about your brand being compromised and free up your time to focus on spreading your company’s message on your terms – all within beautiful, professional templates proven to drive sales.
3. STRONGER RELATIONSHIPS WITH LOCAL PRODUCERS
With Conduit, you can harness the knowledge and expertise of your local producers. You’ll give them the power to create marketing materials that fit their local areas, with messaging that speaks directly to their customers. And of course, everything they create will follow your brand guidelines and maintain the quality you’ve established. It’s the easy way to combine your marketing expertise and oversight with their knowledge of their local customer base.
4. INCREASED NEW CONTENT PRODUCTION
Conduit’s user-friendly tools and easy access give your local producers unlimited potential for creating marketing collateral. Whether they’re ordering a new batch of promotional materials or producing a last-minute postcard before an open house or customer appreciation event, you’ll see an increase in activity and further reach for your brand
While Conduit users have seen outstanding ROI in the traditional sense, “soft ROI” metrics are proving to be just as important for businesses across the country. Find out how this distributed asset management tool can change the way you do business – contact us today for your free demo.