HOW A MAM SOLUTION CAN ENHANCE YOUR MARKETING EFFORTS
Growing a business can be difficult, especially if you’re juggling a lot of marketing collateral designed for a variety of markets. For example, you may need to promote a special offer at one location, update contact information for another, and upload new photos for yet another – all for a single set of postcards set to be mailed on the same date. That means wading through a sea of emails from your local sales teams, locating the right files, contacting a printer, and following up on results. How many hours of your time would that require?
There’s a better way. With the right marketing asset management (MAM) tool, you can store all of your materials, create customizable fields within templates to fit local markets, manage inventory, view reporting and manage your mail list – all from one place. Plus, you can choose from a variety of fulfillment options and integrate the tool within your existing CRM software.
Sound like a dream? Conduit, a MAM solution designed by marketers, for marketers, makes it a reality. Here are just a few of the benefits Conduit provides.
A centralized location for all of your marketing collateral
We’ve all experienced the frustration of digging for a lost file. With Conduit, your local producers can easily access promotional items, allowing them to focus on selling rather than digging to find a marketing asset. Filters and search functionality allow you to easily find what you’re looking for, and Conduit’s multi-platform compatibility makes it easy to create and order materials in the office or on-the-go.
And best of all, you’ll have the control to pre-approve all materials to ensure brand standards are maintained in all markets. No more worrying about using an out-of-date file or incorrect image. With Conduit, your sales team has easy access to the right files, every time.
Robust reporting to help guide your strategy
The most effective marketing campaigns are nimble, adaptable, and responsive to market trends. If you’re not currently monitoring the performance of your marketing efforts, you’re potentially missing out on big returns. Additionally, you may be wasting money on ineffective campaigns that aren’t resulting in sales.
Whether you want a broad overview or an up-close look at performance and usage, Conduit’s reporting features can help. You can identify which templates are being used, how they are performing, what customers are receiving the materials, and which users are sending them. In just a few minutes, you can identify what efforts are resulting in success and which ones you should tweak or discontinue.
Automatically filtered mail lists
With a messy contact list, you’ll waste time and money by marketing to those who don’t wish to receive your messages. But managing your list manually is a tedious process that takes far too many hours – hours you could instead spend honing your marketing strategy or completing other tasks. Luckily, marketing asset management systems have arrived to automate list management and make your life easier.
Conduit makes it simple to refine your contact list to send more relevant and targeted messages to those who actually want to receive them. We’ll automatically filter through old emails, duplicates and undeliverable mailing addresses to help segment your list into contacts who are most likely to use or buy what you’re offering. You’ll see improved ROI and a happier customer base – and possibly save yourself a few headaches.
Support and training to help your company grow
With any marketing asset management system, your team will experience a learning curve as the tool is implemented at both the corporate and local levels. At Conduit, we’re here to make that process as simple as possible. As a Conduit subscriber, you’ll have access to a full library of help videos and other resources. Need further assistance? Our representatives are a quick phone call away and can walk you through any tasks you’re trying to accomplish.
Marketing asset management tools are changing the marketing game for the better. With the right one, you can amplify your efforts and increase efficiency throughout your organization. Your biggest challenge will be deciding what to do with all that extra time each week. If you’re up for it, now’s the time to get started with Conduit. Contact us today for a free demo.