HOW TRIGGERS CAN HELP YOU CONNECT WITH YOUR CUSTOMERS

What is a trigger? And how can you use triggers to increase your revenues and your brand awareness? Let’s take a look at this valuable tool – and why you should be using it to help your business succeed.

A trigger is an automated email message that is sent to consumers when they are eligible to receive it. These messages can range from a simple welcome message to a reminder about items still in the user’s cart. The most commonly used types of trigger messages are welcome, thank you, transactional, activation, and post-purchase.

Triggers are most commonly used in an email format, but automated mailers are also an option. These tools help increase brand awareness and revenues by helping your business remain:

Timely:Timing is everything. With triggers, you don’t have to worry about remembering to send a marketing piece out to your consumers – they will go out automatically when they are needed, which makes it more efficient and timely. Relevance and timeliness go hand-in-hand. Together, they deliver a powerful message to your customers or future customers.

Valuable:Trigger-based email marketing campaigns can generate 4 times more revenue and 18 times greater profits. Trigger marketing, especially email formats, makes it easier for consumers to click through directly to your webpage to make a purchase. It’s a great way to reach your current customers and help gain new ones.

If you want to increase brand awareness and revenue using triggers, contact our full-service agency today to learn more about Conduit, our marketing software tool, and to receive a free demonstration.