THE TWO TYPES OF MARKETING ASSET MANAGEMENT SOLUTIONS

A marketing asset management (MAM) system can be immensely helpful in improving your company’s marketing strategy. From creating marketing assets to accessing in-depth reporting, MAM tools allow you to simplify your processes, collaborate with your entire team and analyze performance. All of these great benefits add up to improved efficiency and higher ROI for all of your marketing initiatives.

If you’re not currently using a MAM tool, you’re missing out. The good news, however, is that there are plenty of options to choose from, with a wide range of interfaces and features. So which one is right for your company? There are two primary types of MAM systems; here’s an overview of the benefits each one offers.

SAAS (SOFTWARE AS A SERVICE) MARKETING ASSET MANAGEMENT SYSTEMS

You’ve probably heard about Software as a Service (SaaS), but may not fully understand how they work. These tools are cloud- or web-based, meaning you won’t have to install any hardware or maintain any servers. As a result, SaaS tools require very little involvement from your IT team – technical support is typically provided by the SaaS provider.

SaaS tools allow your users to log in from anywhere, offering valuable flexibility to those who don’t always work from one place. In addition, cloud storage allows you to keep all of your files in one place, rather than spreading them out between network servers, emails, and desktop folders. From your corporate office to your local shops, users can find exactly what they’re looking for in just a few clicks.

Conduit is a SaaS tool designed by marketers, for marketers. Because of its simplicity and ease of use, Conduit is an ideal solution for companies of all sizes. Our support team is always available to offer training, answer questions, or help you troubleshoot any issues you may have. Whether you have five users or 500, Conduit puts you in control, allowing you to set permissions and access, as well as share data with key stakeholders in your organization.

ON-PREMISE MARKETING ASSET MANAGEMENT SYSTEMS

While on-premise MAM tools lack the flexibility and ease-of-use that SaaS tools offer, they do provide some benefits. Most importantly, these tools provide total control for your IT team. If you have a “rock star” team of technical wizards who want to manage your MAM system from beginning to end an on-premise solution may be the answer. With this option, your IT team will need to manually install the software on site, and constantly monitor for updates and bug fixes.

On-premise systems also require local file storage, so you’ll need the technical capabilities to store all of your documents. While this doesn’t allow users to access the files from anywhere via cloud storage, it does offer an extra level of data security, provided your IT team has set up adequate protective measures. In comparison, most SaaS tools come standard with data security that doesn’t require any action or special setup from your team.

While both SaaS and on-premise MAM tools offer specific benefits to marketers, SaaS is the ideal solution for those who prefer simplicity, ease of use and hassle-free support. If you need easy access to the tool for your users, multiple device compatibility, a simple user interface and instant customer support, Conduit is the tool for you. Contact us today for a free demo and to learn more about how this SaaS system can help your business.